Targeting the Costs

At MedApps we strongly believe that "One Solution Does Not Fit All".   We started originally by creating a cell phone application to enable the transmission of health data.  As we worked with partners in the health industry to develop a solution that could potentially improve the quality of care, while somehow reducing costs, it became apparent that we needed to focus our energies to produce and impact the most positive change - and the traditional cell phone platform wasn't the best "bang for the buck".  We needed to address the largest population possible and the greatest need was within the top 10 percent of US spenders.



There are very specific challenges in engaging individuals in this particular group, especially when using technology.  That is why MedApps has targeted and categorized spenders into two distinct groups, and addressed them in similar, yet individually unique ways in order to engage them at an appropriate comfort level to achieve the greatest amount of adoption.    We refer to the two groups are "Above the Line" and "Below the Line" spenders.

Above the Line = 10% of the US population generates 64% of the Healthcare Costs.
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Below the Line = 90% of the US population generates 36% of the Healthcare Costs.

The first group, "Above the Line", are typically seniors and / or patients that have limited resources, and therefore limited access to state-of-the-art technology, telecom plans, etc.   This is the group that MedApps targeted with the HealthPAL, a stand-alone, hands-off device, dedicated to collecting biometric readings from retail medical monitors.  HealthPAL provides a low-cost remote monitoring solution that can help keep patients compliant in their prescribed treatments and stabilize their conditions, reducing the tendency to need more expensive therapies.
 
The second group, "Below the Line", are individuals that have at least one chronic disease, but are not typically large spenders in the healthcare system, however, left unchecked, they could easily become so over time.

Many of these individuals participate in corporate wellness and self-funded insurer programs.  Thus, they need to have some level of accountability in order to keep a patient compliant in their routines and prevent any progression of illness.  The members in this group are great candidates to utilize simple applications that can run on their personal cell / smart phones.  These apps could help to ensure that users are compliant in their daily routines in order to receive incentives such as paid days off, free co-pays, lower insurance premiums and more.